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JON STRAS, ARCHITECT
Simpli-Fi Innovation Challenge
![Simpli-Fi Concept](https://static.wixstatic.com/media/1150d3_2998dc565f924c33b916d37188010fcd~mv2.png/v1/fill/w_980,h_524,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/1150d3_2998dc565f924c33b916d37188010fcd~mv2.png)
Simpli-Fi Concept
![Simpli-Fi Concept Tool](https://static.wixstatic.com/media/1150d3_a66cd1f7721848028f90b66b5bb1a853~mv2.png/v1/fill/w_980,h_486,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/1150d3_a66cd1f7721848028f90b66b5bb1a853~mv2.png)
Simpli-Fi Concept Tool
![Simpli-Fi Concept](https://static.wixstatic.com/media/1150d3_2998dc565f924c33b916d37188010fcd~mv2.png/v1/fill/w_980,h_524,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/1150d3_2998dc565f924c33b916d37188010fcd~mv2.png)
Simpli-Fi Concept
Gensler
2017
In addition to the Digital Design Leadership that I was a part of, this was one of the major research endeavors I was able to pursue with colleagues
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Simpli-fi - We endeavored to develop a tool that would translate the strategist phase deliverable (an excel of room sizing and adjacencies) into a separate tool that would allow designers to fluidly move them around and evaluate against given criteria. The tool would then be translatable with grasshopper and dynamo into a documentation or design model that could go into construction documentation. While we won the in-house innovation challenge, the coding of such a tool left a very steep hill to climb, that the team was not able to pursue.
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